South Side Distribution Premium Dealer Program
Built on commitment. Designed for growth.
At South Side Distribution, we work closely with a select group of retail partners who actively support our brands and represent them properly in-store.
The Premium Dealer Program recognises those partners — offering improved trade terms, priority access, and closer collaboration.
This is not about volume alone. It’s about commitment, consistency, and how our brands shows up in your store.
What is a Premium Dealer?
A Premium Dealer is a retail partner who:
Premium status unlocks better pricing and stronger support across the South Side Distribution portfolio.
Pathways to Premium
There are two ways to become a Premium Dealer, with a third pathway for select partners.
Hero Brand Partner
Commit to one of our key brands and represent it properly in-store.
Available across:
This pathway suits stores looking to:
Portfolio Partner
Support South Side Distribution across multiple brands and categories.
This pathway suits stores that:
Typical categories include bar tape, performance upgrades, saddles, tyres and workshop essentials.
Boutique Partner
For a small number of stores, Premium status is offered based on alignment rather than volume.
These are typically:
What we look for
Premium status is built on more than just ordering.
We look for partners who:
How to become a Premium Dealer
If you’re interested in becoming a Premium Dealer, we can guide you through:
A stronger way to work together
The Premium Dealer Program is designed to create better outcomes for both your store and our brands — through clearer alignment, stronger ranging, and more consistent support.
