Since our foundation in 1987, we’ve continually pushed the boundaries of technology, design and innovation. We are driven by the desire to build the best bikes in the world and our guiding principle - Le Defi / The Challenge - inspires us to never rest, never take the easy option and to lead the way.
WHY TIME
SUPERIOR TECHNOLOGY: We are at the forefront of carbon fibre manufacture and bike production. We utilise two unique processes, Braided Carbon Structure and Resin Transfer Molding to build immensely strong, light and stable bikes. We are one of the only bike companies in the world to produce frames in this way - a way that is used in aerospace, elite motorsports and the automotive industry.
DESIGNED AND MADE IN EUROPE: We’re proud of our European foundations. Our bikes are, and always have been imagined, designed and made solely in Europe. It may not be the easiest or most financially profitable approach but we challenge ourselves to create bikes to the highest possible standards.
BORN FAST: Throughout our history we’ve worked with the world’s best cyclists and teams to create bikes and products that are untouchable. Our palmares is revered and we’ve been part of countless iconic moments in cycling over four decades.We refine every detail of our design and manufacturing process to enable us to build faster and faster bikes. We understand that a fast bike is a combination of multiple factors – weight, strength, stability, comfort – and we treat each factor equally to deliver the optimum ride.
ALWAYS PUCHING PERFECTION: The quest for excellence is why we invested in braided carbon and resin transfer moulding over 20 years ago. It’s why we don’t settle for cheaper alternatives. We don’t cut corners or outsource production, everything is made in our European factory to our exacting standards.We’re restless, we’re always seeking to improve our processes, refine our product and do things better.Our demand for excellence throughout all areas ofour business underpins the quality we produce.
NEXT LEVEL THINKING: We're a creative, passionate and dedicated group of designers and engineers. Cycling and bike building consumes us and we're always seeking new, innovative and creative ways to enhance the sport we love. Utlising unique technologies and inventing completely new ones is proof that our ingenuity takes us to the next level.
NOTHING BUT CARBON: We decided early on to only focus on Carbon Fibre. This key decision means that over decades our knowledge, experience and skill handling this amazing material is unparalleled.
NO ONE STOPS TIME: TIME was created in the spirit of Roland Cattin - our founder. We are fiercely independent and proud of our heritage. Our commitment to quality, innovation and excellence is what informs the way we operate. The most important thing to us is the quality of our bikes and nothing will get in the way of that.
